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Published: March 13, 2026

A new episode of the JurisDictions podcast has been released featuring Georgia Antonopoulou and Christine Schwöbel-Patel in conversation with Eduardo Silva de Freitas. The episode explores how marketing practices shape justice institutions.

Drawing on their work, the guests discuss how courts and other legal institutions construct their institutional image and present themselves to potential users and audiences. Particular attention is given to the concept of “forum marketing”, developed by Antonopoulou to describe how international commercial courts position themselves as attractive venues for cross-border disputes.

The discussion also reflects on how similar dynamics appear in the broader field of global justice. Schwöbel-Patel explains how institutional narratives, symbolic imagery, and public messaging contribute to shaping how justice institutions are perceived and understood.

Listen to the episode here: https://open.spotify.com/episode/1l72UcpLJ2hRPxvuRYNyEV