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On 3 September 2019, Erlis Themeli participated in the 110th Annual Conference of the Society of Legal Scholars, “Central Questions about Law” held at the University of Central Lancashire in Preston, the United Kingdom. This Conference gathers academics from the UK and abroad to discuss almost all the topics related to law. A part of the Conference is dedicated to private international issues. Erlis presented his research on possible limits to consumer protection in the Brussels I (recast) Regulation. This study suggests that in the digital world some customers may conceal or deform their identity. As a result, unaware traders may find themselves dealing with customers domiciled in jurisdictions where they do not want to trade. The aim of the study is consider the possible consequences that new technologies have on private international law.